World financial crisis which was worrying many countries today are also affecting the company’s budget for promotion and advertising activities. In fact, not accidentally, if the ads that appear after the recession is only one fruit.
Before the financial crisis, companies like Chanel never questioned a budget of US $33 million for a two-minute ad in 2004. This ad featuring Hollywood actress Nicole Kidman and director Baz Lurhrmann.
Here is Most Expensive Ads of All Time issued by the company:
1. CHANEL: $33 million (2004)
Two-minute ad was directed by Baz Lurhrmann and featuring actress Nicole Kidman, who acts as the artist who was being chased by paparazzi. Almost the same as that made Lurhrmann movie titled Moulin Rouge, Much like in Moulin Rouge (Lurhrmann’s most famous fim), Kidman jumps into a taxi where she meets a young writer, and falls in love.
In the first ad that aired in 2004, Kidman reportedly received a fee of US $3 million.
2. GUINNESS: $16 million (2007)
To commemorate the anniversary of the company’s 80th, Guinness finance the making of the ad “Tipping Point,” which describes the collaboration of residents in the small town of Argentina that make up the domino that will knock a book, paint box, refrigerator, even a pile of cars on a road.
At the end of the ad that was made in 2007, the collision arrangement of equipment that form a gallon of Guinness.
3. AVIVA: $13.4 (2008)
Aviva is an insurance product from one of the companies in the UK. To promote the change of the name of a previously Norwich Union, in 2008 the company promoted its new name.
This ad displays many famous names such as Bruce Willis, Dame Edna, Ringo Starr, Elle Macpherson, and Alice Cooper. Such as Aviva, the artists involved in this ad has changed the original name as part of their career.
4. CHRYSLER: $12 million (2011)
Ads first aired on Superbowl game in 2011 featuring Eminem as commercials. This ad takes place at the Detroit location that is central to the manufacture of cars.
Eminen acting in the ad are driving the vehicle with the song Lose Yourself backsound and stopped at the Fox Theatre. The ad closes with a tagline, “Imported from Detroit.”
5. PEPSI: $8.1 million (2002)
90-second ad that first aired in 2002 in the Superbowl this event, featuring Hollywood actress Britney Spears featuring the history of these soft drinks during the past five decades.
Britney Spears appears to change costumes several times to adjust to the conditions in a given year. In every decade, Britney always say the advertising tagline was created in 2002 with the phrase, “For those who think young.”
6. HONDA: $6.2 million (2003)
This ad is part of a product promotion Honda Accord and was made in 2003. Interestingly, this ad did not use the help of computer technology. The move was also the cause of this advertisement is so very expensive.
To make this ad takes 606 times shooting to ensure the perfect ad from start to finish. In manufacturing, the entire part of the Honda looks put in a floor and encourage each other in a row. At the end, the collision portion of the car, seen a Honda car parked.
At the end of the ad, appear the words “Isn’t it nice when things just work?”
7. FERRARI/SHELL: $4.5 million (2007)
In celebration of 60 years, ad Ferrari / Shell indicates a Ferrari racing cars being raced in a number of world famous sites such as the Colosseum and Time Square, New York.
At the end of the ad that was made in 2007, the race car stopped to refuel at a refueling station Shell, and then resume the race around the world.
8. CARLTON DRAUGHT: $1.5 million (2005)
Ads created in 2005 is themed epic and hilarious at the same time. Almost thousands of people involved as an actor in the manufacture of air-setting ad battle between the two groups.
At the end of this 1-minute ad, the message is, “It’s a big ad, expensive ad, this ad better sell some bloody beer.”